Singapore, 30 October 2009 – LG Electronics (LG), a global leader and technology innovator in mobile communications, today announced that the world’s first Touch Watch Phone (Model: LG-GD910), is now available in Singapore. With just 800 units allocated for the Singapore market, these sought-after communication timepieces will be sold by the three telco operators in Singapore—SingTel, M1 and StarHub—in one of their exclusively selected retail outlets, namely: SingTel at ION Orchard, M1 at Paragon, and StarHub at Plaza Singapura. LG’s GD910 Touch Watch Phone, with a recommended retail price of S$1,688 (without contract), makes its mark in history as the first ever 3.5G phone in the form factor of a watch to be publicly available outside of a spy movie.
“Our Watch Phone is far more than just a prototype with a price tag,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communication Company. “This phone is fully functional and rivals top luxury watch brands in terms of style, comfort and durability. The engineering that went into making our Watch Phone a reality – especially the touch technology – is unmatched in the industry.”
LG has long been a leader in touch technology, which is a crucial element of this one-of-a-kind device. In 2007, LG released the world’s first full touchscreen phone, the PRADA Phone by LG, and has continued to improve on its technology ever since. The LG GD910 Touch Watch Phone is the beneficiary of all of LG’s research and development in this fast-growing area.
“Designing such a small touchscreen like the one on the LG GD910 Touch Watch Phone is far more difficult than designing a larger one,” explained Dr. Ahn. “In order to be usable, the screen has to be far more precise and far more sensitive than the technology that’s currently available. For the LG GD 910 Touch Watch Phone, we were able to develop a very high-resolution 1.4-inch screen that is extremely responsive to user commands and easy to read.”
Touch technology was not the only engineering challenge LG faced in creating the LG GD910 Touch Watch Phone. Miniaturising the components presented its own set of challenges that required innovative solutions.
The final product that LG engineers unveiled wasn’t only small, it included all the features found in some of today’s most advanced mobile phones: compatibility with 3G HSDPA networks, video calling capability, MP3 player, speaker phone, water resistance and Bluetooth. Bluetooth is what sets the Watch Phone apart from all other miniature phones that have been conceptualised in the past.
Unlike in the movies, holding a watch phone up to one’s mouth when making a call is far from practical or comfortable. Bluetooth technology is a key component that makes LG’s Watch Phone a practical reality today and far less conspicuous when taking a call in public. The LG GD910 Touch Watch Phone also incorporates LG’s most advanced voice recognition and text-to-speech technology allowing for voice commands.
LG’s Watch Phone not only surpasses the best of what Hollywood had to offer in terms of features, but also in the category of looks. LG used only high-quality materials and worked with some of the top industrial designers to create a communication timepiece that fashion-conscious trendsetters would feel comfortable wearing for any occasion.
“I believe the LG Watch Phone will be a hit among Singaporeans who are among the most technologically-savvy in the world,” said Jeff Cheh, Managing Director, LG Electronics Singapore. “The multi-functional capabilities of the LG GD910 Touch Watch Phone strongly reinforces LG’s position as a leader in technology innovation.”
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