"2007 is the year to Shine," says Mr. Howard Lee, Managing Director of LG Electronics Singapore. "People are naturally drawn to beauty and shiny objects - they convey messages of happiness, joy, excitement and desire, all the traits that perfectly describe the Shine phone. With an appeal that goes far beyond the simple requirement of owning a mobile, LG has yet again raised the bar in the mobile phone market by blending beauty, sophistication, and technical innovation."